A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What factors help set Paul Fredrick apart from its competition?
SD: I think we’ve got a very sound value statement — the combination of price, quality and presentation works for us. I think the customer recognizes that they’re getting good quality, especially at the price that they’re purchasing it for. And I think we just generally fill a niche for a group of customers that, in terms of style, maybe not all of our competitors are doing.
I think we’ve got a fairly unique take on traditional, classic dress. Yeah, we do it, it’s classic, but we try to update it a bit. And I think we kind of fill in that hole. I also think there’s just generally some nichey things that we offer that people can’t find anywhere else, as well as the selection and the breadth of the selection that we have, even in terms of dress shirts. Just the amount of SKUs and collars and cuff links, things like that that put us at an advantage.