A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: Have you heard much feedback from your customers on the environmental concerns involved with mailing catalogs?
SD: No, it’s more in the beginning stages. The majority of the messages that we do get from customers are from prospects who basically have received some unsolicited mail. We don’t want to send a prospecting piece of mail to somebody if they don’t want to receive it. I think it’s our job at Paul Fredrick, and our job kind of as an industry, to understand, “OK, what do I do to prevent unsolicited mail going to customers that don’t want it?” We’ve been thinking about that, and I’m not sure there’s a great way to do it out there right now, but it’s really kind of more on the manufacturing side: What can we do to green it up a bit?