A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
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Joe Keenan
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CS: What do you think the biggest challenge will be for Paul Fredrick for the remainder of this year and in future years?
SD: For Paul Fredrick, I would say it’s taking advantage of new technology … being able to personalize an experience for a customer to be the most effective marketers that we can be. That’s pretty much what my challenge is going to be over the next several years, especially with cost pressures.
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