A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What do you think the biggest challenge will be for Paul Fredrick for the remainder of this year and in future years?
SD: For Paul Fredrick, I would say it’s taking advantage of new technology … being able to personalize an experience for a customer to be the most effective marketers that we can be. That’s pretty much what my challenge is going to be over the next several years, especially with cost pressures.