A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What about the catalog/multichannel business appeals most to you?
SD: At this point, new challenges. Understanding the behavior that customers have with so many different influencers: Did they make the purchase online because they got the catalog and then went to Google and searched on our brand term, kind of cutting through all of that clutter of data? Trying to figure out what the true answer behind that behavior is. I find that very interesting — can’t say that I’ve figured it out, but I definitely find it interesting. One of the biggest challenges that we have right now in figuring out as an industry, I would think.