A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What have been the keys to success at Paul Fredrick MenStyle?
SD: Understanding what we do. As simple as that sounds, really the reason for our existence. We were really challenged by the Internet bubble and what it meant in terms of workplace wardrobe. Recognizing our model, for the most part, wasn’t going to work when people are wearing khakis and polo shirts, if that, if not t-shirts and jeans to the office.
We recognized that our space was business dress. Once we kind of found that we moved away from some of the other things that we were doing that didn’t necessarily fit into that void. I think the clarity there really kind of got us moving in the past few years and really helped us be successful as a business. Clarity of purpose, I guess you would call it.