A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle

CS: What was your biggest initial challenge starting out in the catalog industry?
SD: My biggest surprise was how much this industry was trackable. We’re measuring everything. So it was kind of getting my head around the fact that the majority of the questions that we have to ask ourselves in terms of business direction, or even where does the next catalog that we’re going to be mailing come from? The fact that there is accessible data that’s going to allow you to analyze it and really kind of give you an answer — a quantifiable answer. The recognition of that and how fantastic that is was really kind of my biggest surprise about the industry, and also why I enjoy it so much.