A Chat With September’s Profile, Scott Drayer, director of marketing, Paul Fredrick MenStyle
Profile of Success, Catalog Success magazine, September 2008
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Joe Keenan
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Catalog Success: Where’s the company headquartered?
Scott Drayer: Fleetwood, Pennsylvania, which is about midway between Allentown and Reading. And about an hour-and-a-half north of Philadelphia.
CS: What’s your customer demographics?
SD: It’s male professionals. It’s going to be a little bit older; we look at probably about 35 to 60 [years of age], focusing on dress shirts and ties. Like I said, it’s more of a professional male, higher income and family-oriented, although there’s a good possibility that he’s an empty nester at this point.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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