A Chat With October’s Profile, Peter Cobb, co-founder/senior vice president, eBags

CS: How many total SKUs does the company offer?
PC: Thirty six thousand.

CS: What’s the average SKU count in a catalog?
PC: Two hundred and fifty.

CS: How many times a year is the catalog mailed?
PC: Four times a year. We’ll do around 4 million in circulation. I’ll say too that that world is changing, where there’s more segmentation and there’s more targeting. So I think it’s four [million] today, I think it will be changing in the future, especially as we have the ability now to send out handbag-specific catalogs to those women that have bought multiple handbags.