A Chat With October’s Profile, Peter Cobb, co-founder/senior vice president, eBags

CS: When did eBags divest itself of Shoedini.com?
PC: October of 2007 we sold our site, which at the time we renamed to 6pm.com, to Zappos and said, “You’re the leaders in the shoe world. We’ve got a site we’re very proud of, it has a lot of the features that I talked about on eBags.com, but we’re getting out.” And we had a quarter million shoes, 250 brands; we were really happy where it was, but just the resources, the time, the money, the mental energy that it takes … if you’re not one or two in a category, you shouldn’t be in it. That’s kind of the old Jack Welsh philosophy, and I subscribe to that, because to try and chase the business and try and compete with Google keywords and so forth, it’s just too competitive.