A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company

CS: What about the business appeals to you?

BB: Early on the appeal was as a sales tool. I found it to be more profitable than taking out space ads in the magazine journals. Now I enjoy the customers. A cross section of our mailing lists would be very interesting. We have doctors, lawyers, as well as everyday people like farmers, mechanics. They all know one another. Hunting dog people form a loose, strategic alliance, with one central point in common — they were all born in a rural area. The rural audience has been good to us even through the economic downturns.