A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company
Profile of Success, Catalog Success magazine, October 2007
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Joe Keenan
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CS: What have been your keys to success?
BB: I realized as the years rolled by how much the electronic dog field was growing. We started to incorporate the electronic products into our catalog, buying from the electronic manufacturers. We were able to integrate the products by analyzing all the available products and only offering the best. Our number one line of collar offers a lifetime warranty.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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