A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company
Profile of Success, Catalog Success magazine, October 2007
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Joe Keenan
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I realized the need for a direct catalog for hunters. I felt that with direct response from a catalog my competitors were going to be lost.
CS: What was your biggest initial challenge(s)?
BB: I didn’t see a challenge that I didn’t think I could handle. Looking back today, learning the most effective way to place products. I also had a hard time with pricing, trying to keep an eye on the competition at the same time keeping an eye on the bottom line.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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