A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company
Profile of Success, Catalog Success magazine, October 2007
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Joe Keenan
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CS: Have you had any mentors? Have you mentored anyone?
BB: David Ogilvy, Max Sacheim, Vic Schwab — all of these people were influential in helping me start the publication. I don’t mentor competitors. No, I shouldn’t say that, it’s not nice. I’ve mentored friends in the business as allies and tried to help people. But it was more a strategic alliance. I was learning as much from them as much as they were learning from me. Some people I kept in contact with were Jim Roy of McFeeley’s and Ruth Boyce of Cats, Cats and More Cats.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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