A Chat with October’s Profile, Bill Boatman, Founder and Owner of Bill Boatman and Company

CS: Have you had any mentors? Have you been a mentor to anyone?

BB: David Ogilvy, Max Sacheim, Vic Schwab — all of these people were influential in helping me start the publication. I don’t mentor competitors. No, I shouldn’t say that, it’s not nice. I’ve mentored friends in the business as allies and tried to help people. But it was more a strategic alliance. I was learning as much from them as much as they were learning from me. Some people I kept in contact with were Jim Roy of McFeeley’s and Ruth Boyce of Cats, Cats and More Cats.