A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: In regards to the rising costs associated with mailing catalogs, has anything in particular been done at Classic Design to offset these increases?
MD: Yes there has. We definitely changed our trim size, and we’re big into co-mailing. We actually have reduced our page count a little bit to get to a less costly postal tier — lighter weight. And those things are working pretty well.