A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: What other customer acquisition tools does the company use today?
MD: We’re pretty involved in search engine marketing and pay per click.

CS: What current challenges does the company face?
MD: I think prospecting is a big challenge for us in the current environment of rising cost of paper and postage. That’s a common theme for everybody. The growing of the house list is one of our biggest challenges.