A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: How did you acquire customers when you first started Classic Design?
MD: We were advertising in the various woodworking magazines. It was basically a free catalog offer. We’re still running some of those same ads today. That was the offer, and that remains the offer that works best — free literature, free catalog offer. We’re still out there doing that, to some degree.