A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: How did you and Matt meet and decide to work together?
MD: We had worked together; we were basically best friends.

CS: What challenges did you face at Classic Design when you first started in the catalog/multichannel business?
MD: Well, developing the lists certainly was an initial challenge. Of course, that remains a primary challenge in the business today.