A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: How many times a year do you mail the catalog?
MD: We mail multiple times a year.

CS: How many employees do you have at Classic Design?
MD: Forty.

CS: How do sales break down by channel?
MD: Approaching half is e-commerce. The catalog is slightly more than 50 percent.

CS: How many SKUs do you average per catalog?
MD: About 1,000.