A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: What customer demographic does your catalog/Web site target?
MD: We’re targeting the small [furniture] shop owner. So we’re targeting hobbyists and professional woodworkers, both. The commercial woodworkers, the smaller shops are a core customer for us.

CS: Do you sell mainly to B-to-B customers or consumers?
MD: We sell both B-to-B and consumer.