A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: Is there anything you’d like to add on Classic Design?
MD: One of the key things that we had in mind was that we were going to take a traditional Vermont wood products business and graft onto a modern direct marketing business model.

CS: And the catalog helps extend the reach of your products?
MD: Absolutely. The catalog is key to our success. We’re still driving sales with catalogs.