A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: Why do you believe your company has stepped up and separated itself from its competition?
MD: The other thing is that we’ve positioned the company creatively. We made the decision to take advantage of Matt’s furniture making experience, and we speak with authority about what a woodworker can do with our products: what the limitations are, what the opportunities are. And when woodworkers have questions about style or design or proportion or balance, they come to us for the answer. We’ve got Matt as the face of the company, and Matt is a well known woodworker in woodworking circles across America. We’re taking advantage of his expertise — we are the trusted source for wood turnings, cabinet makers and furniture makers.