A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)
CS: Have you had any negative feedback from customers on the change in trim size?
MD: No, not at all.
CS: What are the keys to the success Classic Design has enjoyed?
MD: It’s definitely about the product. We have a product that people want. We’re selling to the upper end and our product reflects that. It’s well made, it’s highly detailed, it’s got good scale and good proportion; in a world where there are a lot of mass-produced products, we carved out a niche for that — more highly detailed wood turning. So it’s really a lot about the product.
We have a big product selection; we’re constantly introducing new products. There’s new products in every catalog that goes out. There’s something new that we can focus our customers’ attention on. And they’re looking for new. New is a powerful driver, motivator.
