A Chat With November’s Profile, Mark Desrochers, co-founder/marketing director, Classic Designs by Matthew Burak (Text & Audio)

CS: How many pages, on average, have been cut from the catalog?
MD: We’ve reduced it by as much as 20 percent.

CS: What were the exact changes to the trim size?
MD: We just shaved a little off. I couldn’t tell you how much it is. We didn’t go to a slim jim or anything like that. It was just a minor trim adjustment, but it definitely got us down into the next postal tier.