A Chat With May’s Profile, Suzanne Vlietstra, president of Hobby Horse Clothing Co.

CS: When was the company established? When did you begin mailing catalogs?
SV: I started the company when I was in junior high school. It was incorporated in 1987 while I was in high school. I didn’t mail a catalog until 1991. I always wanted to. When I was eight-years-old I set some little goals for myself: I wanted to have a horse-related business, a supply-type business, and I wanted to have our own building. And I wanted to have a catalog, because when I was a little kid there were some horse catalogs. And to me, they were like the Sears Wish Book. So that was inspiring. And I wanted a million dollars in sales. And basically all that happened in about 1994.