A Chat With May’s Profile, Suzanne Vlietstra, president of Hobby Horse Clothing Co.

CS: You believe the catalog is driving prospects to buy in the store?
SV: We know it is, but how much and who? These are the questions that everybody faces. Ours kind of have an additional wrinkle in them. But honestly, the best thing that you can do in all these business challenges is send a better product. And that’s both the physical catalog itself and the contents of the catalog. Which of course we have total control over because we make all that stuff.