A Chat With May’s Profile, Suzanne Vlietstra, president of Hobby Horse Clothing Co.
Profile of Success, Catalog Success magazine, May 2008
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Joe Keenan
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CS: In essence, a matchback process?
SV: Yes, but it’s like a physical one out of a store. It’s a tiny sampling, but it’s a start. And again, for a company our size, we could’ve never done stuff like that before the Internet. It’s so automated for us. I mean, we’ve got eight people. We don’t have people asking or taking phone calls on where you bought your shirt?
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