A Chat With May’s Profile, Suzanne Vlietstra, president of Hobby Horse Clothing Co.

Catalog Success: Where’s the company headquartered?
Suzanne Vlietstra: Chino, California. That’s about 30 miles east of Los Angeles.

CS: What are your catalog’s customer demographics?
SV: Our customer is female; 30 to 50 [years of age]; college-educated; hundred thousand dollar household income, or greater; owns two horses; and horses are her passion.