A Chat With March’s Profile, Martin Smith, CEO of MindWare

CS: Was this product category within the main book? Was it a whole spin-off book?
MS: It was a section within the main book.

CS: What factors help MindWare set itself apart from its competition?
MS: Education. I think that’s really it. I think we’re true to our mission, and maybe linking into what I said about the test that didn’t work in ’05. I think we’re clearly in toys and games with an educational benefit. That sets us apart. And maybe that’s the area we’ll grow in, rather than becoming a more diverse offer. We’re focused from a business-model point of view. We intend to stay focused.