A Chat With March’s Profile, Martin Smith, CEO of MindWare

CS: What aspects of the catalog/multichannel industry do you enjoy the most?
MS: I think the challenge and the excitement. The excitement when we get it right is continually seeking ways to try and present the product in an efficient way to the customer, such that we can show our products to the best advantage. And that’s a combination of catalog, e-mails, the Web site itself, what we’re communicating through the Web site, and other less obvious ways such as the way we talk to our customer in phone contacts or customer service contacts.