A Chat With March’s Profile, Martin Smith, CEO of MindWare

CS: What will be the biggest challenge be this year for MindWare, as well as the catalog industry as a whole?
MS: I think the great emphasis which we try to pursue, and will continue to try and pursue, is to find and develop product which is true to our mission and position in the market, and appealing to the customer. And presenting it in a way that effectively communicates its benefits. If I can just go back a minute and talk about finding and developing. MindWare presents to customers both MindWare-branded product, which we have developed ourselves, and also, obviously, product which we source from other marketers which we believe would be appealing to our customer base. The emphasis on coming up with a tightly edited offer applies in both those arenas — both those products which have the MindWare-branded product name printed on them, and those which are third party and available to our customers from other vendors potentially.