A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
Profile of Success, Catalog Success magazine, June 2008
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Joe Keenan
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CS: Have you noticed that one season produces better results than the rest?
JB: It’s actually very even throughout the year. A little more so with Deutsche Optik than with Lilliput. I mean obviously because there are toys, a lot of grandparents come in heavier when it’s stocking- stuffing time.
CS: What are the annual circulation’s of both catalogs?
JB: I do about 600,000 each per year.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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