A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik

CS: What’s the average SKU count for a catalog mailing for each book?
JB: Lots. Between 300 and 450. We do small books. We do a digest-size in Lilliput, because we like the small format. And that’s usually 64 pages.
And Deutsche Optik, until this book, was always 48 pages and a slim jim.

CS: Do you have Web sites for both catalogs? Are more SKUs offered on these sites?
JB: Web sites for both, absolutely. Sure, because when it gets down to a mere handful of something that we can’t get any more of, then we don’t put it into the catalog. Because it isn’t worth the space.