A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
Profile of Success, Catalog Success magazine, June 2008
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Joe Keenan
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CS: And for Deutsche Optik?
JB: Obviously sporting optics, with an emphasis on refurbished and interesting surplus goods from Germany, Switzerland, the Czech Republic, Russia. Whatever sources, because there’s no more American surplus left. And again there, it’s all precomputer chip stuff. In other words, even night vision stuff that I saw is analog instead of digital. For example, we saw tons and tons of rangefinders and they’re all optical (analog). And with good reason. The laser rangefinders, if you have dust in the air, particulate, or rain or snow, then they don’t like to work so well.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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