A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
Profile of Success, Catalog Success magazine, June 2008
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Joe Keenan
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CS: What’s the primary merchandise offered in both of the catalogs?
JB: God, we’ve had such a huge range. Mechanical toys I guess is the best way to describe it for Lilliput. We don’t do plastic, we don’t do remote control or battery or that kind of stuff. We like tin or dye-cast or wood. Real stuff. And it didn’t matter. At some some point we extended into mechanical clocks, mechanical watches, music boxes. Then for a while we had a good run with artist dolls, lead soldiers … that you can still get in France and Germany.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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