A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik

CS: Is it primarily male buyers?
JB: Yes.

CS: When were both catalog’s established?
JB: Lilliput almost 20 years old. We started in a little office on Sutter Street in San Francisco. We started the company with a two-column, six-inch ad in the then relatively new New York Times, Western edition. And our first catalog was a bifold piece of paper with a couple of drawings on it.