A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
Profile of Success, Catalog Success magazine, June 2008
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Joe Keenan
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CS: What are the specific tactics you implement to make sure your catalogs evolve and aren’t the same old catalog time after time?
JB: Every catalog has new product in it. I spend a good third of the year looking for product. I travel all over the God-damn world. And that’s getting a little tedious because the airline service is getting so bad. And I’m getting older.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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