A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik

CS: What are the issues that affect your companies, as well other catalogers, today?
JB: I’m doing fine with what I’m doing, so I don’t see any great challenges other than the time it takes me to do it. Certainly to get people who know what they’re doing or how to do trench warfare, how to do a lot with little. You don’t find people like that, hardly. Certainly not here. I don’t concern myself much with the industry as a whole. But when I look at it I just see … I go to the post office to pick up my stuff out of the box and half of it, or more than half of it, is catalogs. And I don’t even look at them. I throw them away because it’s always the same stuff. So I think terminal sameness is the biggest problem mail order has.