A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
CS: What about the catalog industry is most appealing to you?
JB: I don’t have to stand behind a counter and wait for somebody to come in and buy something.
CS: Then the direct aspect of the business — getting your product out in front of people?
JB: Yeah. In any given area you only have a limited demographic that might be interested in what you do. So bricks-and-mortars seem like the wrong thing for a niche business. And here I have my choice. I can live anywhere I want. For example, here in Yerington we’re the largest FedEx, we’re the largest UPS, we’re the largest postal customer, which has its advantages. I live where I want: It’s cheap, there’s no taxes. I own everything lock-stock-and-barrel — the building and the expansion we did, home, ranch, everything. It’s great.
