A Chat with June’s Profile, Justus Bauschinger, president/owner of Lilliput Motor Co. & Deutsche Optik
Profile of Success, Catalog Success magazine, June 2008
CS: What are the annual sales (combined)?
JB: Total I do about $5 million.
CS: Is it split evenly among the two books?
JB: It fluctuates. It depends on the supply. But they’re pretty even.
CS: Do you have a breakdown of sales by channel?
JB: No I don’t. I don’t really concern myself with it for the simple reason that our catalog drives people to the Web site. You know, there’s more Web sites than there’s human beings on the planet.
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