A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.
Profile of Success, Catalog Success magazine, July 2008
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Joe Keenan
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CS: What are today’s challenges in producing a catalog?
DM: The challenges in producing the catalog are basically the same — getting quality photography, getting a great layout, getting some good writing. I do all the writing, I write it all. And I’ve got an art lady who is brilliant and she does all the art, the layout, gets all the photography done.
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