A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.

CS: What are today’s challenges in producing a catalog?
DM: The challenges in producing the catalog are basically the same — getting quality photography, getting a great layout, getting some good writing. I do all the writing, I write it all. And I’ve got an art lady who is brilliant and she does all the art, the layout, gets all the photography done.