A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.

CS: And that’s mailed about twice a year?
DM: Yeah. Probably twice a year, every eight months. Something like that. When we’ve got enough products to make it worthwhile to do.

CS: What’s the sales breakdown between the catalog and online channels?
DM: The orders come in via fax and e-mail — we have about 15 people who take orders full-time. I think probably 10 percent to 15 percent of our overall orders are from the Web site. Having said that, what we find and I’m sure you would agree, we find a lot of people go to the Web site to do their research and then order later. Or maybe they’ll use us for comparison and order from somebody else.