A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.

CS: What do you enjoy most about the catalog/multichannel business?
DM: What I enjoy is the challenge of it. I enjoy writing it … I do a lot of the new product development, enjoying seeing the trends where things are going in our industry. For example, dark brown finish you never saw. Now a lot of people are looking for dark browns. So we stay on top of what we anticipate or what we see are new trends. We do our best to grab a hold of them and run with them. The biggest challenge is staying a step ahead — keeping your catalog fresh and engaging.