A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.

CS: Have you done anything in particular to try and offset the rising costs of mailing a catalog?
DM: We’ve been very lazy about updating our mailing list and we’ve spent the last two years going through it with a fine-tooth comb and with mailings and mailings of like a postcard or a letter or something, and just getting it all straightened out. We now feel pretty comfortable that our return rate will be way low.