A Chat With July’s Profile, Doug Mockett, founder/owner of Doug Mockett & Co.
Profile of Success, Catalog Success magazine, July 2008
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Joe Keenan
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CS: Is all of your production handled in-house?
DM: We have a guy who does the photography outside, but we do all the writing and the layout, getting it all done in-house. The challenge for us is really being able to get out the catalog on a timely basis, to tell you the truth. It’s a big challenge and we haven’t been so good at it. We haven’t noticed it in the sales, so I mean it’s, “Alright, why spend a million dollars when you don’t have to.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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