A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: What’s the breakdown of sales by channel? Has the online channel been trending upward?
CH: Absolutely. When I was brought in we were really just a catalog or replenishment division or department. One of the reasons why I was brought in, and I emphasize, was the idea of creating an integrated multichannel marketing division, with our major hub being the Web site. So we’ve put a lot of time and effort in developing and designing a pretty robust Web site, which over the past two years has come to fruition and we’re seeing, it’s very misleading because when you start from zero any growth, any figure is going to be significant. What I can say is that we’re probably about, for the first time being really active, anywhere between 15 percent to 30 percent of our total sales coming from online.