A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct
Profile of Success, Catalog Success magazine, August 2008
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Joe Keenan
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CS: You have your own in-house sales reps?
CH: Yes.
CS: What’s the catalog’s circulation?
CH: I have to be guarded, but I will say that it’s extremely significant for our space.
CS: What are the annual sales for Becker Group Direct?
CH: [Not able to provide exact figure.] We are definitely a leader in our space.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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