A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct
Profile of Success, Catalog Success magazine, August 2008
CS: Is the majority of your business done in the fourth quarter?
CH: Certainly our holiday décor business is still very seasonal. But we have so much other business now that it’s pretty consistent. It’s a very robust business.
CS: How many SKUs on average are offered in the catalog?
CH: Probably about 1,000-plus SKUs.
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