A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: Is Gordon still involved with the company?
CH: He’s still as kind of gregarious and wonderful as he always has been. He’s with the company, although the company was sold not too long ago. While he’s still very active, he has a slightly different role than he used to have. I know that he’d probably think of himself as being very active day-to-day, and I think that he is. He’s flying all around. In fact, he’s trying to help, we also have an office in Mexico, he’s really been instrumental in trying to build. And he’s all over the place. The guy has got tremendous amount of energy and he’s really something else.
We’ve been making a transition towards becoming an experiential marketing company. And what that means is, so we’re hired by entertainment firms, by still the indoor mall developers as well as they have bought outdoors and these lifestyle centers, we’re hired by brands to conceptualize, design, build and deliver these phenomenal interactive exhibits. So while we started our roots, we’ve always been an experiential marketing company. While our roots were in the holiday décor space, we’ve continued to branch out. Now we’re helping to launch movies, promote them through these great interactive exhibits. That’s creating an experience for our clients, consumers if you will.