A Chat with August’s Profile, Chris Harris, director, direct response marketing, Becker Group Direct

CS: What factors will be vital to the Becker Group’s success in future years?
CH: There are multiple facets to the Becker Group business and I just happen to be in charge of one of them, which is the direct marketing side. I feel like increasing our online presence is really critical, and continuing to refine and upgrade our fulfillment side. The back end of the business is important.